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The Moment Creates Animated Film for BBC Ideas Platform Based on Foucault’s Work


The Moment, a division of The Creative Engagement Group, has created a new film for the BBC Ideas online content platform, in conjunction with the philosopher Angie Hobbs and the Open University.

The Moment worked closely with Angie Hobbs, Professor of the Public Understanding of Philosophy at the University of Sheffield, on the creative film. Hobbs wrote the script and performed the voiceover for the five-minute film, which examines the modern climate of contradictory information from the perspective of one of the great minds of the 20th century – Michel Foucault.

The film was produced entirely in house by The Moment. It is just under five minutes in length, and uses simple animation in tandem with Hobbs’ voiceover to prompt the audience to contemplate how French philosopher Foucault’s theories on language are just as relevant today as they were during their construction. In the age of social media, ‘fake news’, and opinion as self-proclaimed truth, language can do more than just influence; language holds the power to control.

It is part of the BBC Ideas platform, a project which sees the corporation experiment with formats and styles, with the aim of learning from audience responses. The brief for content is to create short videos that teach the viewer something, or bring them a new perspective on an existing idea, person or subject.

Alice Kilpatrick, Account Director & Co Head of Production at The Moment, said: “We loved collaborating again with BBC Ideas alongside Professor Angie Hobbs and the Open University on such a creatively challenging and thought-provoking film. It was produced entirely in-house by our talented team.”

The Moment is a division of The Creative Engagement Group. It specialises creating and delivering video, digital and immersive (AR and VR) from its offices in Plymouth, London & Philadelphia.

Watch the videos on BBC Ideas.

Credits
Director: Rich Thompson
Producer: Rich Thompson
Animator: Tom Donachie, Leo Matcham
Scripting and voiceover: Prof. Angie Hobbs

About The Moment:
The Moment creates and delivers video, brand communications, interactive and immersive content. This is based on a deep understanding of what audiences want to watch, experience and engage with. The Moment employs 100 people in offices in Plymouth, London and Philadelphia and works across categories including FMCG, Healthcare, Fashion, Defence, Maritime, Leisure and Professional services. The Moment is a division of The Creative Engagement Group.

About The Creative Engagement Group:
The Creative Engagement Group is an unusually shaped group of communications companies focused on engaging audiences through the creation and delivery of live experiences, film digital & immersive, training and scientific content. United by a philosophy to ‘Create Unforgettable’, The Creative Engagement Group provide an international client base with the ability to generate deeper levels of engagement with their audiences. The group comprises of live event specialist WRG; Film, Immersive engagement and digital agency, The Moment, healthcare training company Axiom and exhibitions business Just Communicate. It employs over 300 people in Europe and the US and is part of Huntsworth PLC.

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The film marks the launch of Aurora Straus’s ‘Girls With Drive’ website. BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports.

Straus started ‘Girls With Drive’, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she is developing a ‘school tour’ and an internship program.

CREDITS

Client: BMW of North America, LLC
Brand: BMW
Vice President of Marketing: Trudy Hardy
Head of Brand Strategy and Communication: Wolfgang Gross
National Marketing Manager: Lisa Judge
Senior EV Marketing Communications Specialist : Kirsten Zayas

Agency : Serviceplan New York
Executive Creative Director: Jay Benjamin
Managing Director, Serviceplan New York: Stefan Schutte
Senior Art Director: Dasha Erkina
Senior Copywriter: Nick Delisi
Executive Producer: Karen McKibben
Group Account Director: Suzanne Reeves-Lau

Director of Strategy: Nick Chapman
Managing Director: Nick Johnson

Production Company: Biscuit Filmworks
Director: Rachel McDonald
Director of Photography: Rachel Morrison
Line Producer: Maury Strong
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
VFX PRODUCTION: The Mill
Original Music: Q Department
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Producer: Nick Tuttle
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Alexie Kozol
Media Agency: UM Worldwide
Social Media Agency: Anchor Worldwide

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