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The Moment Creates Animated Film for BBC Ideas Platform Based on Foucault’s Work

The Moment, a division of The Creative Engagement Group, has created a new film for the BBC Ideas online content platform, in conjunction with the philosopher Angie Hobbs and the Open University.

The Moment worked closely with Angie Hobbs, Professor of the Public Understanding of Philosophy at the University of Sheffield, on the creative film. Hobbs wrote the script and performed the voiceover for the five-minute film, which examines the modern climate of contradictory information from the perspective of one of the great minds of the 20th century – Michel Foucault.

The film was produced entirely in house by The Moment. It is just under five minutes in length, and uses simple animation in tandem with Hobbs’ voiceover to prompt the audience to contemplate how French philosopher Foucault’s theories on language are just as relevant today as they were during their construction. In the age of social media, ‘fake news’, and opinion as self-proclaimed truth, language can do more than just influence; language holds the power to control.

It is part of the BBC Ideas platform, a project which sees the corporation experiment with formats and styles, with the aim of learning from audience responses. The brief for content is to create short videos that teach the viewer something, or bring them a new perspective on an existing idea, person or subject.

Alice Kilpatrick, Account Director & Co Head of Production at The Moment, said: “We loved collaborating again with BBC Ideas alongside Professor Angie Hobbs and the Open University on such a creatively challenging and thought-provoking film. It was produced entirely in-house by our talented team.”

The Moment is a division of The Creative Engagement Group. It specialises creating and delivering video, digital and immersive (AR and VR) from its offices in Plymouth, London & Philadelphia.

Watch the videos on BBC Ideas.

Director: Rich Thompson
Producer: Rich Thompson
Animator: Tom Donachie, Leo Matcham
Scripting and voiceover: Prof. Angie Hobbs

About The Moment:
The Moment creates and delivers video, brand communications, interactive and immersive content. This is based on a deep understanding of what audiences want to watch, experience and engage with. The Moment employs 100 people in offices in Plymouth, London and Philadelphia and works across categories including FMCG, Healthcare, Fashion, Defence, Maritime, Leisure and Professional services. The Moment is a division of The Creative Engagement Group.

About The Creative Engagement Group:
The Creative Engagement Group is an unusually shaped group of communications companies focused on engaging audiences through the creation and delivery of live experiences, film digital & immersive, training and scientific content. United by a philosophy to ‘Create Unforgettable’, The Creative Engagement Group provide an international client base with the ability to generate deeper levels of engagement with their audiences. The group comprises of live event specialist WRG; Film, Immersive engagement and digital agency, The Moment, healthcare training company Axiom and exhibitions business Just Communicate. It employs over 300 people in Europe and the US and is part of Huntsworth PLC.

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Inspired by Margot Robbie’s tidy explanation of the mortgage crisis in The Big Short, memorably delivered whilst lounging in a bathtub, Peone’s film features Ratajkowski in a swimsuit giving viewers an easily digestible primer on single-payer healthcare. Emrata causally lounges and caters to her nail-care routine and yet speaks forcefully and directly, delivering an insightful and incisive monologue on the state of the American healthcare system.

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As a trusted collaborator of CondéNast, Peone has helmed original films starring celebrities such as Mindy Kaling, Allison Williams, Ben Stiller and Owen Wilson. Recently he won his sixth Webby Award for his Vogue short film documenting an insightful heart-to-heart between Meryl Streep and Anna Wintour, captured during their first meeting since Meryl portrayed Anna in The Devil Wears Prada. He also produces and shoots Vogue’s award-winning 73 Questions video series.

A true creator for the modern age, Vincent recently partnered with Executive Producer Geno Imbriale to launch ArtClass, a next generation production company based in Los Angeles and New York.

Vogue Credit List
Visual Director: Emily Rosser
Visual Editor: Thomas Wolfe
Supervising Producer: Kimberly Arms
Senior Producer: Dayna Camey
Associate Producer: Marina Weisburg
Producer: Anna Page Nadin
Producer: Rebecca Forteau
Production Manager: Jen Santos
Culture Writer: Bridget Read
Fashion Asst.: Alice Bell

Production Company: ArtClass
Director: Vincent Peone
Executive Producer: Geno Imbriale
Producer: ROan Bibby
DP: Rory Mulhere
Art Director: Taylor Home
Hair: Shingo Shibata
Makeup: Courtney Perkins
Manicure: Megumi Yamamoto

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