A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / The Moment Creates Animated Film for BBC Ideas Platform Based on Foucault’s Work

The Moment Creates Animated Film for BBC Ideas Platform Based on Foucault’s Work


The Moment, a division of The Creative Engagement Group, has created a new film for the BBC Ideas online content platform, in conjunction with the philosopher Angie Hobbs and the Open University.

The Moment worked closely with Angie Hobbs, Professor of the Public Understanding of Philosophy at the University of Sheffield, on the creative film. Hobbs wrote the script and performed the voiceover for the five-minute film, which examines the modern climate of contradictory information from the perspective of one of the great minds of the 20th century – Michel Foucault.

The film was produced entirely in house by The Moment. It is just under five minutes in length, and uses simple animation in tandem with Hobbs’ voiceover to prompt the audience to contemplate how French philosopher Foucault’s theories on language are just as relevant today as they were during their construction. In the age of social media, ‘fake news’, and opinion as self-proclaimed truth, language can do more than just influence; language holds the power to control.

It is part of the BBC Ideas platform, a project which sees the corporation experiment with formats and styles, with the aim of learning from audience responses. The brief for content is to create short videos that teach the viewer something, or bring them a new perspective on an existing idea, person or subject.

Alice Kilpatrick, Account Director & Co Head of Production at The Moment, said: “We loved collaborating again with BBC Ideas alongside Professor Angie Hobbs and the Open University on such a creatively challenging and thought-provoking film. It was produced entirely in-house by our talented team.”

The Moment is a division of The Creative Engagement Group. It specialises creating and delivering video, digital and immersive (AR and VR) from its offices in Plymouth, London & Philadelphia.

Watch the videos on BBC Ideas.

Credits
Director: Rich Thompson
Producer: Rich Thompson
Animator: Tom Donachie, Leo Matcham
Scripting and voiceover: Prof. Angie Hobbs

About The Moment:
The Moment creates and delivers video, brand communications, interactive and immersive content. This is based on a deep understanding of what audiences want to watch, experience and engage with. The Moment employs 100 people in offices in Plymouth, London and Philadelphia and works across categories including FMCG, Healthcare, Fashion, Defence, Maritime, Leisure and Professional services. The Moment is a division of The Creative Engagement Group.

About The Creative Engagement Group:
The Creative Engagement Group is an unusually shaped group of communications companies focused on engaging audiences through the creation and delivery of live experiences, film digital & immersive, training and scientific content. United by a philosophy to ‘Create Unforgettable’, The Creative Engagement Group provide an international client base with the ability to generate deeper levels of engagement with their audiences. The group comprises of live event specialist WRG; Film, Immersive engagement and digital agency, The Moment, healthcare training company Axiom and exhibitions business Just Communicate. It employs over 300 people in Europe and the US and is part of Huntsworth PLC.

About Abdi

Check Also

Boston Bruins Tap Fuseideas For Winter Classic Promotion



BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm.
Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports Network, in-arena signage and retail display prior to the January 1st game between the Bruins and the Blackhawks at Notre Dame Stadium.

The 2019 Bridgestone NHL Winter Classic Jersey is available on the BostonProShop.com site and in the ProShop on Level 2 at TD Garden.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague. For more information, visit Fuseideas online at www.fuseideas.com

Leave a Reply

Your email address will not be published. Required fields are marked *