The ’Wa’ of Soccer. A soccer match is an embodiment of life’s struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the ’wa’ — the peaceful unity and conformity within a social group.
Apple's latest ad entitled, “Behind The Music. Behind The Mac,” is focused on those who use its technology for creating music.
Britain's music industry has produced some of the biggest and brightest names in music, from legends such as David Bowie and Sir Paul McCartney, to up-and-coming stars like CharliXCX and FKA Twigs. The history of the UK is deeply rooted in its musical talent who have influenced the creation of music around the world. In their latest campaign, Apple is celebrating the country’s vibrant music scene with a film that honors music legends and their creative process.
Over its 60 seconds, “Behind The Music. Behind The Mac” entices viewers with a series of images from behind the scenes of various stages of musical production featuring a plethora of music superstars like Sir Paul McCartney, David Bowie and the animated Gorillaz, and budding artists are seen hard at work, striving to bring their music to life behind their Mac.
Set to the powerful lyrics of What We Do by Swindle, Rider Shafique, D Double E, Daley and P Money, the film celebrates the process of creativity and how the Mac has backed artists throughout their career.
Song “What We Do” by Swindle feat. Rider Shafique, P Money, D Double E & Daley https://apple.co/30nWrIr