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Home / Reclame / Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority

Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority



Thinking Machine’s Docter Twins remind Southern Nevada residents to stay “water smart” with their “Future Tripping” water conservation PSA for the Southern Nevada Water Authority. Award-winning directors Jason and Matt Docter strike a playful comedic tone with R&R Partners’ script about a Nevada couple’s struggle to adhere to the Southern Nevada Water Authority’s mandatory watering schedule.

Your average suburban guy goes “Dad Max” in the face of an ongoing drought as the Docter Twins deliver an overly cautious, neurotic character who is taking matters into his own hands, desperately preparing for the future. Injecting a little makeshift humor into the situation, the man cobbles together his DIY drought-defense armor, in his garage laboratory while his sprinklers carelessly run outside. His doomsday prep is interrupted by his far more sensible wife, who offers up an easier, less excessive solution by referring to the irrigation controller.

“The original board for ‘Future Tripping’ was already fun on paper,” explains Jason Docter. “A major part of bringing the concept to life was nailing the utilitarian Spartan-like costume the hero character creates in his workshop-garage.”

“The team at R&R Partners were super collaborative and open to the exchange of ideas,” says Jason. They entrusted the duo to enlist the incredible artistry of Kiel Johnson, a master of sculpture and interconnected machines, whom Thinking Machine has collaborated with in the past.

Once Kiel was on board, he did an initial sketch that the client loved, incorporating a strong hockey influence since the city of Las Vegas had recently gone crazy with the success of the Golden Knights. From there, the production team sifted through their own garages for commonplace materials they could use to craft the makeshift desert survival suit. Forging them together in Kiel’s East LA studio, the intricate and playful costume for the hero and his trusty sidekick fully came to life.

Known for evoking natural, comedic performances from actors, the Docter Twins expanded their repertoire with “Future Tripping,” directing Razzle, a superstar dog who appears at the man’s side, dressed as "Dog Max," equally prepared for desert life in a future without water.

Thinking Machine is on a roll, following a debut showing for the Docter Twins at the Cannes Lions International Festival of Creativity. Their humor-driven “Data in Dollars” campaign for Xfinity won two Silver Lions for Data-Driven Targeting (Creative Data and Media Lions) and a Bronze Lion for Social – Targeted Communication (Mobile Lions), among five shortlisted entries.

Credits:

Agency: R&R Partners
Agency Producer: Gerri Angelo
CD: Mark Naparstek
Copywriter: Aaron Cunningham
Art Director: Kameron Paries

Production Company: Thinking Machine
Director: Docter Twins
Executive Producer: Maria Faillace
Executive Producer: Clint Caluory
Producer: Stan Sawicki
DOP: Bennett Cerf
Costume Artist: Kiel Johnson
Production Designer: All Valley Yatch Club
Casting: Alyson Horn Casting

Editor: Kevin Anderson | Cosmo Street
Sound Design / Mix: Mitch Dorf | Formosa

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adam&eveDDB calls in Space Invaders for Highways England campaign



adam&eveDDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways England.

The integrated campaign, which is the first by adam&eveDDB for Highways England, has been developed because of statistics showing one in eight of all casualties are caused by people driving too closely to the vehicle in front, with more than 100 people killed or seriously injured in a year.

It uses the classic arcade game’s graphics, characters and sound effects, first released by TAITO, a Japanese game manufacturer, 40 years ago in 1978. It carries the tagline: ‘Don’t be a Space Invader. Stay safe, stay back’.

The campaign, which also spans outdoor, radio and online film, highlights the dangers and impact of tailgating – driving too close to the car in front – with the aim of reducing accidents and making driving less stressful for motorists.

The bumper sticker features Space Invaders’ iconic pixelated enemy alien character to symbolise a car that is tailgating. The bumper sticker acts as a warning to the car behind to stay back a safe distance.

In the online film a driver is shown being tailgated by the Space Invaders enemy alien.

The integrated campaign breaks on Monday September 17th and will run for 6 weeks.

Alison Holliday, Head of Marketing & Events at Highways England, said: “We know that if we can get drivers to leave more space between them and the car in front we can significantly cut the number of serious and fatal injuries on the road. By bringing this safety issue to life in a memorable way, adam&eveDDB has created a campaign that will, we are optimistic, nudge behaviour in a positive direction.”

Mike Stern, Managing Partner at adam&eveDDB, said: ‘Once we hit on the idea of using Space Invaders we knew it was the perfect fit. It not only works well in bringing the driving safety idea to life, but we know that millions and millions of people love the game and will enjoy being reminded of it when it wherever they see or hear it, instead of tuning out and missing this important message.”

CREDITS

HIGHWAYS ENGLAND – SPACE INVADERS

Client: Alison Holiday, Head of Marketing & Events
Annemarie Hennessy, Senior Marketing Manager
Brand: Highways England
Project name: Don’t be a Space Invader
Chief Creative Officer: Richard Brim
Creative Director: Simon Lloyd
Creatives: Shay Reading, Frank Ginger, Paul Knowles
Agency producer: Charles Woodall
Agency producer: Jaki-Jo Hannan
Planner: Milla McPhee
Business Director: Mike Stern
Account Director: Abi Robinson
Account Manager: Tom Peters and Holly Fletcher
Designer/Typographer: Paul Knowles and Scott Silvey, King Henry
Media agency: Carat
Media planner: Emma Kwarteng
Production company: Smuggler
Producer: Darren Tuohy
Director: Stylewar
D.O.P: Ben Magahy
Editing Company: Stitch
Editor: Tim Hardy
Post Production: Swiss
Colourist: Max Strömberg
Supervisor: Pablo Fernandez
VFX coordinator: Jonas From
Post Producer: Emma Rosas Hott
Music Supervisor: NA
Audio Post Production: 750mph – Mark Hellaby
Soundtrack name and composer: V15 – Mark Hellaby

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