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Home / Reclame / Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority

Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority

Thinking Machine’s Docter Twins remind Southern Nevada residents to stay “water smart” with their “Future Tripping” water conservation PSA for the Southern Nevada Water Authority. Award-winning directors Jason and Matt Docter strike a playful comedic tone with R&R Partners’ script about a Nevada couple’s struggle to adhere to the Southern Nevada Water Authority’s mandatory watering schedule.

Your average suburban guy goes “Dad Max” in the face of an ongoing drought as the Docter Twins deliver an overly cautious, neurotic character who is taking matters into his own hands, desperately preparing for the future. Injecting a little makeshift humor into the situation, the man cobbles together his DIY drought-defense armor, in his garage laboratory while his sprinklers carelessly run outside. His doomsday prep is interrupted by his far more sensible wife, who offers up an easier, less excessive solution by referring to the irrigation controller.

“The original board for ‘Future Tripping’ was already fun on paper,” explains Jason Docter. “A major part of bringing the concept to life was nailing the utilitarian Spartan-like costume the hero character creates in his workshop-garage.”

“The team at R&R Partners were super collaborative and open to the exchange of ideas,” says Jason. They entrusted the duo to enlist the incredible artistry of Kiel Johnson, a master of sculpture and interconnected machines, whom Thinking Machine has collaborated with in the past.

Once Kiel was on board, he did an initial sketch that the client loved, incorporating a strong hockey influence since the city of Las Vegas had recently gone crazy with the success of the Golden Knights. From there, the production team sifted through their own garages for commonplace materials they could use to craft the makeshift desert survival suit. Forging them together in Kiel’s East LA studio, the intricate and playful costume for the hero and his trusty sidekick fully came to life.

Known for evoking natural, comedic performances from actors, the Docter Twins expanded their repertoire with “Future Tripping,” directing Razzle, a superstar dog who appears at the man’s side, dressed as "Dog Max," equally prepared for desert life in a future without water.

Thinking Machine is on a roll, following a debut showing for the Docter Twins at the Cannes Lions International Festival of Creativity. Their humor-driven “Data in Dollars” campaign for Xfinity won two Silver Lions for Data-Driven Targeting (Creative Data and Media Lions) and a Bronze Lion for Social – Targeted Communication (Mobile Lions), among five shortlisted entries.


Agency: R&R Partners
Agency Producer: Gerri Angelo
CD: Mark Naparstek
Copywriter: Aaron Cunningham
Art Director: Kameron Paries

Production Company: Thinking Machine
Director: Docter Twins
Executive Producer: Maria Faillace
Executive Producer: Clint Caluory
Producer: Stan Sawicki
DOP: Bennett Cerf
Costume Artist: Kiel Johnson
Production Designer: All Valley Yatch Club
Casting: Alyson Horn Casting

Editor: Kevin Anderson | Cosmo Street
Sound Design / Mix: Mitch Dorf | Formosa

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Welcoming America PSA Aims to Open Dialogue between Immigrants and Long-Time Residents

At a time when the immigration debate is at a fever pitch and immigrants are framed by statistics and policy discussions, Welcoming America reveals an online series to spotlight immigrants’ journeys to the United States.

Welcoming America is a nonprofit that helps communities across the country achieve prosperity by becoming more welcoming toward immigrants and all residents.

David Lubell, Welcoming America's Founder and Founding Director says, “We want people in their community to learn stories about immigrants’ contribution to their communities so we are telling stories of peace in our American experience.”

The films were created by Welcoming America’s San Francisco-based creative agency TBD.

“As a primarily immigrant creative shop, the sensitivity around inclusion, diversity, and acceptance in our community aligns with our beliefs and what it means to be an American immigrant,” said TBD Founder, Rafael Rizuto.

  • Portrait of a Dreamer is the story of Fidencio Fifeld-Perez, an undocumented artist who comes to the US at age seven. Fidencio documents his journey to America though papal picados (Mexican papercutting) made of maps. Through this medium, he completes the iconic George Washington Athenaeum portrait on the dollar bill with a road map from Mexico to the United States. In his words: “I think about the parallel of the portrait and of America representing the journey that all of us are still in... and by choosing to add another material to this portrait, I see it as an act of freedom.”
  • In United Voices, Natalie Ringsmuth, founder of #unitecloud, shares her vision for uniting a town that is divided by ethnicity, religion, and immigration. In St. Cloud Minnesota, Natalie works with individual immigrants in her community to find common ground through sharing stories that unite rather than divide.
Welcoming America’s movement has grown to a powerful network of nearly 200 municipal government and nonprofit members building more inclusive communities for 1 in 8 Americans, from Anchorage to Atlanta, Dayton to Boise and even to small rural towns in Minnesota and Nebraska.

The films are timed in conjunction with Welcoming America’s 10- year anniversary and in advance of their national meeting to be held in Pittsburgh in May 2019. Fifeld-Perez’s “Portrait of a Dreamer” will be on display at this time at the Andy Warhol Museum.

For more information about Welcoming America please visit welcomingamerica.org

Portrait of a Dreamer

United Voices

About Welcoming America
Welcoming America is a nonpartisan, national nonprofit that leads a growing movement of inclusive communities becoming more prosperous by helping everyone know they belong. We provide a roadmap and support for places to reduce barriers to full participation and build bridges between immigrants and long-time residents through direct contact and dialogue.

About TBD
Founded in San Francisco by highly-decorated creative Rafael Rizuto and industry veteran Jordan Warren, TBD is a diverse group of creative problem solvers who believe in the power of creative ideas to bring about positive change. The creative company works with brave, mission-driven clients looking to disrupt markets or themselves. Fueled by radically different people, perspectives, and experiences, TBD takes an idea-first approach to help clients go beyond advertising, influence culture and drive disproportionate impact. TBD’s initial clients include Nokia Health, Evernote and the Ad Council.

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