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Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority



Thinking Machine’s Docter Twins remind Southern Nevada residents to stay “water smart” with their “Future Tripping” water conservation PSA for the Southern Nevada Water Authority. Award-winning directors Jason and Matt Docter strike a playful comedic tone with R&R Partners’ script about a Nevada couple’s struggle to adhere to the Southern Nevada Water Authority’s mandatory watering schedule.

Your average suburban guy goes “Dad Max” in the face of an ongoing drought as the Docter Twins deliver an overly cautious, neurotic character who is taking matters into his own hands, desperately preparing for the future. Injecting a little makeshift humor into the situation, the man cobbles together his DIY drought-defense armor, in his garage laboratory while his sprinklers carelessly run outside. His doomsday prep is interrupted by his far more sensible wife, who offers up an easier, less excessive solution by referring to the irrigation controller.

“The original board for ‘Future Tripping’ was already fun on paper,” explains Jason Docter. “A major part of bringing the concept to life was nailing the utilitarian Spartan-like costume the hero character creates in his workshop-garage.”

“The team at R&R Partners were super collaborative and open to the exchange of ideas,” says Jason. They entrusted the duo to enlist the incredible artistry of Kiel Johnson, a master of sculpture and interconnected machines, whom Thinking Machine has collaborated with in the past.

Once Kiel was on board, he did an initial sketch that the client loved, incorporating a strong hockey influence since the city of Las Vegas had recently gone crazy with the success of the Golden Knights. From there, the production team sifted through their own garages for commonplace materials they could use to craft the makeshift desert survival suit. Forging them together in Kiel’s East LA studio, the intricate and playful costume for the hero and his trusty sidekick fully came to life.

Known for evoking natural, comedic performances from actors, the Docter Twins expanded their repertoire with “Future Tripping,” directing Razzle, a superstar dog who appears at the man’s side, dressed as "Dog Max," equally prepared for desert life in a future without water.

Thinking Machine is on a roll, following a debut showing for the Docter Twins at the Cannes Lions International Festival of Creativity. Their humor-driven “Data in Dollars” campaign for Xfinity won two Silver Lions for Data-Driven Targeting (Creative Data and Media Lions) and a Bronze Lion for Social – Targeted Communication (Mobile Lions), among five shortlisted entries.

Credits:

Agency: R&R Partners
Agency Producer: Gerri Angelo
CD: Mark Naparstek
Copywriter: Aaron Cunningham
Art Director: Kameron Paries

Production Company: Thinking Machine
Director: Docter Twins
Executive Producer: Maria Faillace
Executive Producer: Clint Caluory
Producer: Stan Sawicki
DOP: Bennett Cerf
Costume Artist: Kiel Johnson
Production Designer: All Valley Yatch Club
Casting: Alyson Horn Casting

Editor: Kevin Anderson | Cosmo Street
Sound Design / Mix: Mitch Dorf | Formosa

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Trick-or-Treaters Experience the Pay Gap in Barkley’s “Scary Truth”



This Halloween, Kansas City-based creative agency Barkley illustrates how unfair the gender pay gap is, using kids’ favorite currency: candy.

As demonstrated at the end of every Halloween when trick-or-treaters examine and count their loot, children are the the leading experts in fairness. In “A Scary Truth: The Wage Gap,” we see the shock and outrage of adorable young trick or treaters as they realize the girls are getting less Halloween candy then the boys.

When the trick-or-treaters show up at the Scary Truth house, they won’t be greeted by a friendly Mom in a vampire costume but instead a businessman in a suit who shamelessly gives more and better candy to the boys than to the girls. The heartbroken kids are children of Barkley employees and friends who were invited to participate in the trick-or-treating experiment without knowing its purpose.

The candy disparity illustrates the gender pay gap, where nationally women are paid an average of 80 cents on the dollar to men. For women of color, the average is far less. In Barkley’s home town of Kansas City, that gap is even wider at 79 cents on the dollar. The kids aren’t cool with the discrepancy. “We deserve that one,” declare the girls while pointing to the oversized lollipops being handed to the boys. Another girl says, “They’re both people, they should get the same amount.”

The work supports the Women's Foundation and the American Association of University Women (AAUW), which takes on the wage gap with programs like salary negotiation training with their new online salary negotiation training initiative. “Our hope is that we can play a small part in getting a generation of women the tools they need so these little girls grow up and never hear the term ‘wage gap,’” says Katy Hornaday, Executive Creative Director of Barkley.

After the cameras stopped rolling, all children were given plenty of equal sized candy.

CREDITS

Agency - Barkley
Chief Idea Officer - Tim Galles
Executive Creative Director - Katy Hornaday
Group Creative Director - Matt Pruett
Creative - Molly Griffin
Creative - Jeremy Gilberto
Creative - Jordan Breindel
Creative - Justin Smith
VP Strategy Director - Howard Laubscher
Director of Integrated Production - Melany Esfeld
Producer - Shawn Wallace
Associate Producer - Sophie Caster

Production Company - Barkley Films
Director - Dustin Schirer
Producer - Lauren Alexander
Cinematography - Griffin Davis, Matthew Bilmes, Haley Hennier, Amanda Moy
Editor - Amanda Moy
Set Design - Matthew Wilson

Music - Primary Color Music

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