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Home / Reclame / Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority

Thinking Machine’s Docter Twins Go “Future Tripping” To Encourage Water Conservation with Southern Nevada Water Authority

Thinking Machine’s Docter Twins remind Southern Nevada residents to stay “water smart” with their “Future Tripping” water conservation PSA for the Southern Nevada Water Authority. Award-winning directors Jason and Matt Docter strike a playful comedic tone with R&R Partners’ script about a Nevada couple’s struggle to adhere to the Southern Nevada Water Authority’s mandatory watering schedule.

Your average suburban guy goes “Dad Max” in the face of an ongoing drought as the Docter Twins deliver an overly cautious, neurotic character who is taking matters into his own hands, desperately preparing for the future. Injecting a little makeshift humor into the situation, the man cobbles together his DIY drought-defense armor, in his garage laboratory while his sprinklers carelessly run outside. His doomsday prep is interrupted by his far more sensible wife, who offers up an easier, less excessive solution by referring to the irrigation controller.

“The original board for ‘Future Tripping’ was already fun on paper,” explains Jason Docter. “A major part of bringing the concept to life was nailing the utilitarian Spartan-like costume the hero character creates in his workshop-garage.”

“The team at R&R Partners were super collaborative and open to the exchange of ideas,” says Jason. They entrusted the duo to enlist the incredible artistry of Kiel Johnson, a master of sculpture and interconnected machines, whom Thinking Machine has collaborated with in the past.

Once Kiel was on board, he did an initial sketch that the client loved, incorporating a strong hockey influence since the city of Las Vegas had recently gone crazy with the success of the Golden Knights. From there, the production team sifted through their own garages for commonplace materials they could use to craft the makeshift desert survival suit. Forging them together in Kiel’s East LA studio, the intricate and playful costume for the hero and his trusty sidekick fully came to life.

Known for evoking natural, comedic performances from actors, the Docter Twins expanded their repertoire with “Future Tripping,” directing Razzle, a superstar dog who appears at the man’s side, dressed as "Dog Max," equally prepared for desert life in a future without water.

Thinking Machine is on a roll, following a debut showing for the Docter Twins at the Cannes Lions International Festival of Creativity. Their humor-driven “Data in Dollars” campaign for Xfinity won two Silver Lions for Data-Driven Targeting (Creative Data and Media Lions) and a Bronze Lion for Social – Targeted Communication (Mobile Lions), among five shortlisted entries.


Agency: R&R Partners
Agency Producer: Gerri Angelo
CD: Mark Naparstek
Copywriter: Aaron Cunningham
Art Director: Kameron Paries

Production Company: Thinking Machine
Director: Docter Twins
Executive Producer: Maria Faillace
Executive Producer: Clint Caluory
Producer: Stan Sawicki
DOP: Bennett Cerf
Costume Artist: Kiel Johnson
Production Designer: All Valley Yatch Club
Casting: Alyson Horn Casting

Editor: Kevin Anderson | Cosmo Street
Sound Design / Mix: Mitch Dorf | Formosa

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Launch of the 2nd Annual Edition of Cominar’s Forest of Stars Benefiting Opération Enfant Soleil

After proudly donating $160,000 to the Opération Enfant Soleil telethon in 2018, Cominar is back with the second edition of its Forest of Stars, this time with an even more ambitious objective. The official launch will take place December 1 in all of Cominar's 18 shopping centres in Quebec, in conjunction with over 150 partner companies. This year's fundraising target is $180,000.
Cominar's Forest of Stars was created in 2017 and held in all of the company's shopping centres across the province in order to take advantage of the customer traffic generated by the holiday season to support Opération Enfant Soleil. 
Maxime Landry has agreed to serve as the campaign ambassador and spokesperson once again. He is joined this year by his good friend Annie Brocoli. They will visit Cominar shopping centres in December to spread some holiday joy.
A storybook entitled The Tale of Stars, specially created for the campaign, along with a dessert known as the ChocoFox, made using 3D technology, will be to added to the on-site ornament workshops. Proceeds from the merchandise sales and workshops will go to Opération Enfant Soleil.
For more information on the second edition of Cominar's Forest of Stars, go to cominarforestofstars.com.

Cominar is the second largest diversified real estate investment trust in Canada and is the largest commercial property owner in the Province of Québec. The REIT owns a real estate portfolio of 430 properties in three different market segments, that is, office properties, retail properties and industrial and mixed-use properties. Cominar's portfolio totals 38.4 million square feet located in the Montreal, Québec City and Ottawa areas. Cominar's primary objectives are to maximize unit value through the proactive management of its properties.
Opération Enfant Soleil raises funds to support the development of quality pediatrics for all sick children in Quebec. Donations have made it possible to carry out hundreds of projects each year in local organizations as well as in major pediatric centres, which are equipped with cutting-edge technology and welcoming environments, and in regional hospitals, where children can be treated near their families. Thanks to the generosity of thousands of Quebecers, the support of volunteers, and the dedication of our partners, more than 230 million dollars have been distributed throughout the province. To learn more, visit www.operationenfantsoleil.ca.

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