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Home / This Year, Halloween is Getting Green and Bubbly with Perrier!

This Year, Halloween is Getting Green and Bubbly with Perrier!

Will you go as a villain? Or a clown from your childhood nightmares? Maybe the bad guy from the latest trending TV show? Or maybe you’ll aim for the scary-yet-sexy look?

So many options and, yet, none seem quite right for this year’s Halloween costume.

PERRIER believes that the world craves people who challenge the ordinary. What if extraordinaire things came from simple ones? Just like the PERRIER iconic bottle design.

With Halloween on its way, PERRIER is turning to the favorite platform of 18-24 year-olds: Snapchat. Try out the PERRIER® bottle dancing lens*. Once you’re in the already iconic costume, we’re sure you’ll be ready to go for the extraordinaire and scream with joy… “I Love It”.

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Dairy Famers of Canada Takes An Honest Approach in Latest Campaign by DDB Canada

To better inform millennials about Canadian dairy and help clear up misconceptions they may have, Dairy Farmers of Canada (DFC), has launched a new campaign that takes an honest, candid approach to share truths about Canadian dairy products and the industry.

Developed by DDB Canada’s Toronto office the national campaign, “Honest. Canadian. Dairy.” reminds millennials of the positive aspects of Canadian dairy to help raise the day-to-day relevance of dairy products in millennials minds.

“There’s an opportunity to shift and change millennials perceptions about dairy products,” says Lucie Bérubé, acting director, marketing, DFC. “Canadian dairy products are considered a wholesome and natural source of nutrition by millennials; but this group shows some reluctance, versus older Canadians, to consume dairy products on a regular basis. The new campaign sets out to clarify misconceptions millennials may have.”

Accentuating both functional and emotional benefits associated with increasing usage of Canadian dairy, both English and French creative executions introduce dairy farmer characters, who share facts such as: there are no artificial growth hormones in milk that is produced in Canada, most Canadian dairy farms are family-run and span generations of dairy farmers; and most farmers keep under 100 cows.

“We wanted to be upfront with Canadians about what’s true and what’s not when it comes to Canadian dairy farming,” says Craig Ferguson, creative director, DDB Canada Toronto. “That carried over to the advertising. It felt natural to be upfront about the fact our ads were ads.”

Campaign creative includes television, social videos, out-of-home placements and Spotify audio advertising. The campaign launched at the end of January runs until March 2019 with Initiative responsible for the media strategy and buy.


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