Tiffany & Co. has announced that from today onwards, it will be sharing the countries of origin from its newly sourced, individually registered diamonds. This is indeed a big and bold move in terms of diamond transparency as well as their craftsmanship journey (by 2020), making them the first in the jewellery industry to do so. Called the Diamond Source Initiative, the House is committed to this cause.
From 9th January onwards, Tiffany will trace each of its individually registered diamonds (0.18 carats and larger) by a unique “T&Co serial number etched by laser onto the diamonds, but fret not, they remain invisible to the naked eye. Pledging their promise to use “conflict-free” diamonds, this step towards sourcing diamonds responsibly, provenance information will be merchandised in their Love & Engagement coastlines in all Tiffany boutiques globally, alongside a selection of diamond rings with their countries of origin prominently displayed. All such information are not made available on other industry lab reports, including the best-known labs, GIA, or IGI. Diamonds with unknown provenance will not be used by Tiffany & Co, because moving forward, transparency is key. By 2020, Tiffany all include provenance on all of its Diamond Certificates for individually registered diamonds.
Tiffany & Co. has long been committed to diamond traceability and going above and beyond industry norms to promote the protection of the environment and human rights. A transparent journey of responsible sourcing reflects the many positive and far reaching benefits along every step of the diamond supply chain” ~ Tiffany & Co. Chief Sustainability Officer, Anisa Kamadoli Costa ~
Images and video courtesy of Tiffany & Co.
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