Can you feel it? Can you smell it? Football is in the air. We had our first pre-season game last night when the Bears play the Ravens in the Hall of Fame game.
More importantly, we had our first NFL-related ad campaign with the release of Madden NFL 19’s long-form teaser video to celebrate the video game’s upcoming launch on Aug. 10. The commercial features a bevy of stars, including Nicki Minaj, Quavo, Chris Redd from Saturday Night Live, Lil Dicky, DeAndre Hopkins, Joel Embiid and Katie Nolan. At just over 3 1/2 minutes long, it is considerably longer than past year’s teaser efforts, which were between 60 and 90 seconds.
The video is from New York-based Johannes Leonardo and features a fictional character named Will. Last year’s effort from BBDO focused on fictional player Devin Wade.