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Home / TOPSHOP Focus on Stand Out Stories in New Denim SS19 Commercial

TOPSHOP Focus on Stand Out Stories in New Denim SS19 Commercial

Today, TOPSHOP release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘FIT IN STAND OUT’

The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. Casually showcasing the denim that they love, they reveal unique personal experiences and stories that have made them who they are.

With a minimalist white set and limited props, the director’s signature rotating camera movements and intimate portraits provide a refreshing perspective into the people behind the clothes.

Working once again with celebrated DOP, Ruben Woodin Dechamps, Taz decided to shoot on multiple formats including 16mm film. This was not just an aesthetic decision but a practical one. TOPSHOP’s creative brief sought to pull out the unique quirks and natural personalities of each of the women in the film, often creating new opportunities to experiment with format and look.

Head of Creative: Pandora Lennard
Director: Taz Tron Delix
Executive Producer: Kadri Mahmoud
1st AD: Ty Hack
2nd AD: Jonny Pickup
DOP: Ruben Woodin Dechamps
Focus Puller: Rich Savage
Clapper Loader: Cameron Axsel
Camera Trainee: Rachel Wood
Steadicam: James Burgess
Gaffer: Greg Krzeszowiec
Electrician: Simon Mills, Dan Cloake
Sound Recordist: Danny Spiers
Colourist: Alex Gregory @ The Mill

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New Fashion Film by JMP and Francesco Cuizza takes Viewers on an Artistic Inner Journey

“In an armour of scars, I fight the illusion of my fears. I’m a warrior.”

Warrior with a Crown is the first fashion film co-directed by LA-based photographer and filmmaker JMP and model Francesco Cuizza, signed with Storm Management.

Warrior with a Crown takes the viewer on the journey of becoming aware that fear and failure are but manmade illusions. The short film addresses how our need to conquer is just a fight with ourselves, with the journey itself becoming the real conquest.

Shot in Malibu (California) on the beach in the eerie early hours of the day, the film employs movement and an original choreography to unfold its narrative. As viewers we are presented with two different types of failures. The first brings a man to his knees, overwhelmed by his lack of experience and knowledge. But the second time failure does not fell the man; he has learnt from his mistakes and is able to stand once again, aware that he has become a warrior capable of withstanding the challenges of life.

Commenting on the production, JMP states: "Warrior with a Crown is something different. We decided to work with voice-over in relation to body movements in order to engage the viewers and take them on an artistic inner journey.” Cuizza adds: “The film is based on the belief that failure is the fuel for one’s success and is looking to express the weight that every person must carry in an ongoing quest to excel in life”.

Warrior with a Crown is currently been screened across the international film festival circuit, with selections including Copenhagen Fashion Film Festival, Athens Fashion Film Festival, Redline International Film Festival and Short to the Point.

The creative duo JMP - Cuizza began by experimenting with video as a way to explore the subconscious, focusing primarily on spirituality as the core of their work. Their aim is to continue to use filmmaking to reflect on the human psyche and ego, addressing different aspects with each production. Their next work will focus on resilience and privacy.

Director: JMP (@ualreadyknowjmp)
Co-Director: Francesco Cuizza (@iamfrancescocuizza)
Director of Photography: JMP
Screenwriter: Cast: Francesco Cuizza
Producer: Azziuc
Editor: James Pereira (JMP)
Music: Sporting Life

About JMP & Francesco Cuizza
The creative duo formed by film director JMP and screenwriter, actor and model Francesco Cuizza was born at the beginning of 2018. With almost ten years of experience in the industry, JMP has directed for the likes of Playboi Carti, Lil Uzi Vert and XXXTentacion. Cuizza began his journey into the fashion world when he was scouted by Storm Management. He has worked with a wide range of international brands including Givenchy, Vivienne Westwood and Alexander Wang. Warrior with a Crown is their first work together.

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