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Total Access – Security camera

It never ceases to amaze us how truly wonderful people are and thankful to the reality that camera's are everywhere for us to capture these moments.

Credits:
Advertising Agency: CLM BBDO, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Creatives: Julien Perrard, Nicolas Hurez
Accounts: Marie-Pierre Benitah, Séverine Autret, Sarah de Vilmorin, Clémence Michaud
Executive Producer: Jacques Fouché
Production House: Les Télécréateurs
Head of planning: Guillaume Martin
Director: Rudi Rosenberg


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Axel Kiener is the Old Spice ‘Jungle Hero’ in W+K’s Latest Ad




Some journeys define a man. But with Old Spice Odor Blocker, a man defines the journey. And with a dictionary, he can define himself. And with a Gorilla-to-English dictionary, he can teach Chuck how to write YouTube descriptions.

Axel: Sometimes the search for answers takes us on a journey.
Sometimes those journeys never end.
With Odor Blocker, Old Spice’s most powerful antiperspirant, I escaped sweat’s curfew on my body and I was free to break down barriers between man and beast.
But how do you measure success if you’re doing something that’s never been done?
Gorilla Signing: You’re so funny.
Axel Signing: Thank you. I’m surprised you got that. You know… with your simple animal mind.
Axel: And how do you respond to a question that’s never been questioned? Good question.
When you’ve pushed the limits of success further than they’ve ever been, sometimes it smacks you in the face. But I’d rather be smacked in the face by success than tickled weirdly by failure.
Axel Signing: Hello… Old Friend.

CREATIVE CREDITS:
Ad Agency: Wieden + Kennedy, Portland

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