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TowerJazz Adds 65nm to its ITAR Compliant Process Family, 45nm to Follow

GlobeNewswire: TowerJazz announces ITAR (International Traffic in Arms Regulations) compliant processes now include 65nm technology access for next-generation ROICs, enabling essential military and space applications critical to national defense. ROICs are used for reading IR and UV detectors in military surveillance and other applications ranging from x-ray astronomy to security and industrial inspection.

Initial products serving the US aerospace and defense community have taped-out in this new 65nm offering and additional products are in design. “We are excited to announce this new advanced capability to our customers. Adding 65nm, and soon, 45nm technology for ITAR products enables our aerospace and defense customers additional avenues to continue to create advanced products to serve this very critical market,” said Mike Scott, Director, TowerJazz USA Aerospace & Defense.

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Smith Brothers Agency Wins DiBella’s Subs and Launches Fresh, New Ad Campaign



Smith Brothers Agency is now the agency of choice for DiBella’s Subs after a competitive pitch among multiple agencies. AJ Shear, DiBella’s Director of Marketing, cited the agency’s experience in the restaurant category and clear insights into differentiating the DiBella’s brand as key factors in the choice for Smith Brothers.

A digital ad campaign for Rochester, NY-based DiBella’s will launch on June 3rd across digital platforms including programmatic display, Youtube pre-roll video, Facebook, Instagram, paid search and Yelp.

The campaign photography was shot in Smith Brothers’ in-house production studio, Foothold Studios, where they were deliberately authentic and avoided over-styling the subject: subs, chips and drinks. The final assets include static and animated video.

The new campaign adopts a refreshingly frank tone, feeling like the guy behind the deli counter might be speaking to you as he makes your over-sized sub with headlines like, “Sure we have salad, we just recommend it between slabs of our fresh-baked bread,” “Yep, we’ll cut your sub, but we’ll never cut a corner,” and “You are entering a kale-free zone.” The tagline is a clever mnemonic for the brand promise - “DiBest since 1918.”

“Subway has value covered. Jimmy Johns is freaky fast,“ said Smith Brothers co-founder, Lindsey Smith. “DiBella’s has a better product. It’s old school. With outstanding, fresh-baked rolls that are piled high with quality ingredients, DiBella’s subs are all about really enjoying the food.”

“We saw an opportunity to reject the perfectly styled subs you see in a lot of sub shop ads and depict DiBella’s in a refreshingly authentic fashion,” said Bronson Smith, who with his brother, co-founded the agency.

ABOUT DiBELLA’S SUBS
Founded in 1918, DiBella’s is a restaurant chain based in Rochester, New York, with 47 locations in New York, Pennsylvania, Ohio, Connecticut, Michigan, and Indiana. The restaurant chain first began as a family owned and operated delicatessen in the city of Rochester and opened its first sub shop in 1998.

ABOUT SMITH BROTHERS
Smith Brothers is a digital-forward, performance-based marketing communications agency. The agency’s experience includes launching innovative campaigns for category leaders, challenger brands and start-ups. Clients include Nestle, Premier Nutrition, Mezzetta, Spangler Candy, Nonni’s, Rivendale Farms, and Truwhip. For more information, visit www.smithbrosagency.com.

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