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Home / Reclame / “Trash2Trash” Entices People to Clean Up New York City By Trashing Their Least Favorite Celebrity

“Trash2Trash” Entices People to Clean Up New York City By Trashing Their Least Favorite Celebrity


With a growing population of 8.5 million, New York City has witnessed the most robust population growth since the 1920s. As the city reacts to the influx of residents, it struggles to stop the overwhelming amount of litter on the streets.

TRASH2TRASH is a fun and integrative way, designed by two Art Directors Vrasidas Golemis (Miami Ad School) and Joao Unzer(Deutsch NY), to motivate New Yorkers to reduce litter and clean up our streets.

By picking your most hated celebrity, the incentive is to trash your vote rather than trashing our streets. Each day we research online the most hated celebrities in America, and place their face on specially designed trashcans around the city.

Not only did New Yorkers engage with our initiative, they loved the idea so much they would pick up litter off the ground just to trash their vote.
With photos ,reactions shared on social media and visits from 27 different countries on the project’s website, the results of TRASH2TRASH were evidently a success.

Check it out: www.Trash2Trash.com for more results, photos and celebrities.

Creative Credits:
Art Director: Vrasidas Golemis (Miami Ad School)
Art Director: Joao Unzer(Deutsch NY)




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Harry Dean Stanton Remembered in Uncovered Lost Footage

Great Guns pays tribute to the king of character acting with unscreened D&AD-winning Guess TVC footage

Great Guns pays tribute to legendary actor, Harry Dean Stanton, who passed last Saturday, by sharing unscreened footage of the star. Upon hearing the sad news, the production company uncovered a hitherto unscreened five-minute version of the 1996 Guess ‘Cheat’ TVC from their archives.

Starring Stanton, Juliette Lewis, Traci Lords, and Peter Horton, ‘Cheat’ won over 84 global awards, including four D&AD pencils. Stanton flexes his trademark hangdog charm in the spot, playing a private investigator who stops at nothing to trap his prey. Lewis plays his beautiful, Guess-clad decoy.

Refreshing for its time, the 90” version of ‘Cheat’ (written by current CCO of Ogilvy Memac, Paul Shearer, and his then partner Rob Jack) plays out like a sleek, branded content film and is largely credited as being one of the first pieces of ‘advertainment’. When Guess’ ECD and Founder Paul Marciano saw the first cut, he requested that all of the branded product shots be removed, claiming they spoiled the film.

Great Guns’ Owner, Laura Gregory, who was Executive Producer on the spot, remembers working with Director Andy Morahan to track down Stanton at the legendary LA music venue, The Mint. When he heard that Lewis was to the be the Guess girl in the spot, he jumped at the opportunity, saying he’d always wanted to work with the actress.

The previously unseen five-minute version released by Great Guns today, plays out like a short. The offline takes us through the full narrative of the investigation, from Stanton taking the call to Lewis bagging the suspect. Alongside this, Great Guns also uncovered a 15-second teaser film, ‘Sorry’ in which Stanton rehearses the delivery of one word, ‘sorry’, as he drives through LA with the bad news for his client (Lords).

During his six-decade-long career, Stanton collaborated with industry greats such as David Lynch, Ridley Scott, and John Carpenter. His unique talent is immortalised in films such as Cool Hand Luke, Alien, Repo Man, and Pretty in Pink.


Credits
Writers: Paul Shearer and Rob Jack
Director: Andy Morahan
Executive Producer: Laura Gregory
Producer: Clarissa Troop
DOP: Joseph Yacoe
Editor: John Smith
Music: The Blue Hawaiians

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