In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.
The institution is hoping to tear down barriers between different musical styles and their audiences. With exceptional acoustics, international programming, new types of concerts and interactive workshops, it promises to lure in even the most demanding of music-lovers, not to mention amateurs and families alike.
Under the tagline 'no limits to music' BETC Paris has created 3 appetizing visuals with a colourful pop aesthetic. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.
How about crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream?CREDITS
BRAND PHILHARMONIE DE PARIS
BRAND MANAGEMENT Hugues DE SAINT SIMON Luc BROTÉ
AGENCY MANAGEMENT Catherine EMPRIN Isabelle PICOT Peter FEURMOUR
CHIEF CREATIVE OFFICER Rémi BABINET
CREATIVE DIRECTORS Francis DE LIGT Nathalie DUPONT
ART DIRECTOR Nicolas PRADO
COPYWRITER Clara LAFUENTE
ART DIRECTOR ASSISTANT Audrey COFFIGNOT
TRAFFIC Elise HERFORT
ART BUYING Christine LEFERS
PHOTOGRAPHER Paul & Martin
PRINT PRODUCER Florence DOUAUD
MEDIA PLAN Outdoor Banners GIF
DATE OF RELEASE 13/09/2017