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Washington Nationals – Thunderstruck Ad

For the third consecutive year, EP*Vision‘s Maryam Parwana East Pleasant Directors David Weinstein and Stash Slionski have teamed up with the Washington Nationals and their branding agency 40/40 on the team’s season advertising campaign and in-stadium display content.

This year’s entry is a thematic continuation of the past two campaigns, with a duo of high-intensity spots featuring action footage blended with studio footage of star players. Bold and defiant narratives – a hallmark of the team’s distinctive “Natitude” – pepper the spots, most powerfully in shorter ads focused on star players Bryce Harper and Stephen Strasburg.

“Going into the initial campaign with the Nationals in 2011, we knew that they were working on a three-year cycle and that they wanted a modular approach so that 2011, ‘12 and ‘13’s campaign would all work with each other seamlessly,” notes Weinstein. “The 2013 look worked fluidly with the Phantom campaign we shot in 2012 and the team was able to use all the assets in a cohesive package.”

East Pleasant has worked with 40/40 since 2007, when the two entities teamed up on a series of projects with NFL PLAYERS, the marketing arm of the NFLPA. The transition to working with the Nationals and COO Andy Feffer proved seamless. “There was a comfort level already established and we really knew what we could expect from 40/40 creatively and vice versa,” explains Weinstein. “No matter the shoot, there has to be a narrative to it, with great storytelling and great visuals, and 40/40 principal John Trotter understands that as well as anyone.”

Weinstein & Slionski’s extensive sports experience has given them a special skill set in working with athletes. “The first thing you have to realize with athletes is that they take direction better than anyone – most of them have been playing organized sports on a high level their entire lives, so they’re used to a regimented schedule and people telling them what to do all day, every day,” says Weinstein. “When they get on set with us, we just make them feel at home, play some music they like, and try not to take ourselves too seriously. Their job is stressful enough, so we just mess around and make it feel like a clubhouse.”

EP*Vision CD Maryam Parwana led post work on the campaign, recreating the fluid production pipeline from client to post that has contributed to the success of so many past campaigns.

Client: Washington Nationals
Advertising Agency: 40/40
Production Company: East Pleasant
Director: David Weinstein & Stash Slionski
EP: Michelle Cuccuini Hicks
Director of Photography: Stash Slionski
Editorial: Pleasant Post
Editor: Chris Fiore/Parallel Universe
Producer: Taylor Colbert
Color Grading: Pleasant Post
Post/Effects: EP*Vision
CD: Maryam Parwana
Producer: Niabi Caldwell
Sound Design & Mix: Big Yellow Duck

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Futbol Dreams recreates great goals using kids for ScotiaBank via Bensimon Byrne

Before all the Super Bowl ads start breaking into market, here's some work for the other "football". "Futbol Dreams is the latest from Toronto's Bensimon Byrne for Scotiabank.

The spot recreates four goals, from four iconic players of FC Barcelona – Hugo Sotil, Gerard Pique, Andres Iniesta and Lionel Messi – except using kids.​ ​It's directed by Gary Freedman (Glue Society) via Toronto-based pro co OPC.

The campaign celebrates Scotiabank’s sponsorship of the iconic FC Barcelona football team and their involvement in supporting thousands of youth football teams across Latin America.

No matter where a child grows up in Latin America, they dream of being their football hero and scoring that magical goal that puts them in the history books. “Futbol Dreams” campaign brings this to life by perfectly recreating four goals from four iconic players of FC Barcelona.

Football is a part of Latin American identity and has been for over a century. Scotiabank really wanted to give people in countries like Mexico, Chile, and Peru something that was stirring. After all, it’s football and FC Barcelona and that combination helps them feel incredibly connected to the game.

Whether you play on a rural farm and have humble beginnings or a big city and play in a city square, the dream of being an iconic player and scoring an iconic goal, is something people across Latin America can relate to.

“Futbol Dreams”
Client: Scotiabank
John Doig-EVP, CMO, Scotiabank
Jim Tobin- Director, International Sponsorship & Philanthropy
Danilo De La Pava -Senior Project Manager, International Sponsorships

Agency: Bensimon Byrne
Creative Director: Joseph Bonnici/Dan Strasser
Associate Creative Director: Gints Bruveris, David Mueller
Writer: David Mueller, Matt Valenzano
Art Director: Gints Bruveris, Cam Hopkins
Producer: Michelle Pilling
Group Account Director: Erin O’Connor
Program Director: Jordan Lane
Project Manager: Will Dell

Production Company: OPC
Director: Gary Freedman
Director of Photography: Stephane Fontaine
Executive Producer: Harland Weiss
Line Producer: Matt MacLennan

Editorial: Saints
Executive Producer: Stephanie Hickman
Editor: Ross Birchall
Assistant Editor: Nancy Gidman-Latorraca

Online: Fort York
Flame Artist: Ernest Mordak

Colourist: Eric Whipp, Alter Ego
Music: Jesper Gardberg
Audio: Jared Kuemper, Berkley Inc.
via: GlossyInc


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