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Washington Nationals – Thunderstruck Ad


For the third consecutive year, EP*Vision‘s Maryam Parwana East Pleasant Directors David Weinstein and Stash Slionski have teamed up with the Washington Nationals and their branding agency 40/40 on the team’s season advertising campaign and in-stadium display content.

This year’s entry is a thematic continuation of the past two campaigns, with a duo of high-intensity spots featuring action footage blended with studio footage of star players. Bold and defiant narratives – a hallmark of the team’s distinctive “Natitude” – pepper the spots, most powerfully in shorter ads focused on star players Bryce Harper and Stephen Strasburg.

“Going into the initial campaign with the Nationals in 2011, we knew that they were working on a three-year cycle and that they wanted a modular approach so that 2011, ‘12 and ‘13’s campaign would all work with each other seamlessly,” notes Weinstein. “The 2013 look worked fluidly with the Phantom campaign we shot in 2012 and the team was able to use all the assets in a cohesive package.”

East Pleasant has worked with 40/40 since 2007, when the two entities teamed up on a series of projects with NFL PLAYERS, the marketing arm of the NFLPA. The transition to working with the Nationals and COO Andy Feffer proved seamless. “There was a comfort level already established and we really knew what we could expect from 40/40 creatively and vice versa,” explains Weinstein. “No matter the shoot, there has to be a narrative to it, with great storytelling and great visuals, and 40/40 principal John Trotter understands that as well as anyone.”

Weinstein & Slionski’s extensive sports experience has given them a special skill set in working with athletes. “The first thing you have to realize with athletes is that they take direction better than anyone – most of them have been playing organized sports on a high level their entire lives, so they’re used to a regimented schedule and people telling them what to do all day, every day,” says Weinstein. “When they get on set with us, we just make them feel at home, play some music they like, and try not to take ourselves too seriously. Their job is stressful enough, so we just mess around and make it feel like a clubhouse.”

EP*Vision CD Maryam Parwana led post work on the campaign, recreating the fluid production pipeline from client to post that has contributed to the success of so many past campaigns.



Credits:
Client: Washington Nationals
Advertising Agency: 40/40
Production Company: East Pleasant
Director: David Weinstein & Stash Slionski
EP: Michelle Cuccuini Hicks
Director of Photography: Stash Slionski
Editorial: Pleasant Post
Editor: Chris Fiore/Parallel Universe
Producer: Taylor Colbert
Color Grading: Pleasant Post
Post/Effects: EP*Vision
CD: Maryam Parwana
Producer: Niabi Caldwell
Sound Design & Mix: Big Yellow Duck

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NBA Celebrates 2016 Draft with New Spot via Translation






The 2016 NBA Draft is coming to the Barclays Center in Brooklyn on June 23, and the league is celebrating with the launch of “Draft 16,” the latest installment in the ongoing “This Is Why We Play” campaign. “Draft 16” debuted during Game 4 of the NBA Finals.

The new spot captures the journey of 2015 Draft picks including the Timberwolves’ Karl-Anthony Towns, New York Knicks’ Kristaps Porzingis, Philadelphia 76ers’ Jahlil Okafor, and others and centers on the village of unsung heroes—the families, friends, coaches, and others—who’ve helped these budding superstars achieve their dreams. From driveway hoops to youth basketball league courts, it’s a powerful reminder that, when we make it, we don’t make it alone.

Creative Credits:
Brand/Client: NBA
Campaign Title: This Is Why We Play
Spot Title: Draft 16
First Air Date: June 10

Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Senior Creative, Copywriter: Katie Edmondson
Senior Creative, Art Direction: Katie Yoder
Director of Broadcast Production: Miriam Franklin
Content Producer: Kristen Cooler
Account Team: Stanley Lumax, Agustina Marcos, Craig Mitchell
Senior Project Manager: Matt DeSimone

Editor: Fafu Pfafflin

Telecine/Conform Company: Company Three
Colorist: Rob Sciarratta

Audio Post: Heard City
Mixer: Mike Vitacco
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Music: “When My Time Comes”
Artist: Dawes

Footage Search & License: Visual Catch

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