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‘What Do You Expect?’ New Schweppes Brand Film by BETC Paris



BETC Paris brings out a new brand film for Schweppes, introducing a new signature.

What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected.

With this new editorial line, the Schweppes brand is reasserting its uniqueness, style and position as one the greatest premium brands.

The film starts with a bartender who slides a bottle of Schweppes across the bar to invite a young lady, as an invitation to escape the party she’s at, jump down the rabbit hole and go for an unexpected and crazy night out.

The ad was directed by Michael Gracey, who has just made the feature-length The Greatest Showman with Hugh Jackman and is also well known for Evian’s famous “Roller Babies” (the world record for the most-watched advertisement on YouTube).

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Hershey’s “Heartwarming the World” Campaign featuring “Bells”



 
Hershey’s has always warmed hearts. Now through the “Heartwarming the World” campaign, the Hershey’s brand is on a mission, melting boundaries and dissolving distances--all to create a better, sweeter world.


This holiday season, the company is leveraging the iconic “Bells” TV commercial—beloved for nearly 30 years—into an active experience via broadcast, digital and social. Instead of just watching the commercial, for the first time ever, people get the chance to play the bells themselves, share the videos, and heartwarm everyone in their social circles.

On Instagram Stories, people can play and hear new bell sounds associated with KISSES Chocolates—hand bells, church bells, door bells, cow bells, DJ horn, and southern bells. Then, they can share the video with their friends and family and spread the holiday cheer.

The heartwarmed :15 “Bells” spot runs on TV and online (sites like Hulu) through Christmas. The “Bells” social experience is hosted on playthekisses.com, supported with an Instagram Story and in-feed Facebook and Instagram posts to drive audiences to playthekisses.com.

Credits: 


Hershey’s Team:
Chief Marketing Officer: Jill Baskin
Senior Director: Ian Norton
Sr. Brand Manager: Kriston Ohm

Digital Content and Strategy: Ryan Riess
Brand Manager: Clark Boyer

Agency: Dentsu Aegis Network’s Sidebar
Executive Creative Directors: Dave Reger, Michael Straznickas
Creative Directors: Pam Mufson
Associate Creative Directors: June Lee
Senior Copywriter: Casey Stern
Senior Art Director: Stacy Randolph
Experience Designer: Sheila Schook
Designer: JoJo Uhila
Director of Content Production: Steve Ross
Producer: Christen James
Director of Digital Production: Lisa Zitella
Director of Technology: Reed Roussel
Digital Producer: Matt Swieca
Executive Music Producer: Jarrett Mason
Talent Supervisor: Jamika Logan
Director of Business Affairs: Joann Baker
Business Manager: Alica Townsend
Group Strategy Director: Anna Conroy
Senior Strategist: Lee Boshes
Strategist: Kelly Dittrich
Community Manager: Lauren Hurlburt
Director of Marketing Science: Dan O’Connell
Marketing Science Associate: Denise Nguyen
Group Managing Account Director: Betsy Ross
Account Director: Elizabeth Sandoval
Account Director: Kate Pinelli
Account Executive: Sari Bernfield
Assistant Account: Executive: Meghan Harris

Post Production: Framestore
Head of Production: Raven Sia 
VFX Producer: Darci Dunnagan
Flame Artist: Jamie Beckwith

Post Production: Music Playground
Arrangers: Jeff Richardi & Jason Payne 
Creative Director: James Panepinto
Chief Creative Officer: Eric Hillebrecht
Executive Producer: Eric Kaye 

Post Production: Another Country
Sound Designer/Mixer - David Gerbosi
Audio Assistant - Logan Vines
Audio Producer - Louise Rider

Media agency: UM


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