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‘What Do You Expect?’ New Schweppes Brand Film by BETC Paris



BETC Paris brings out a new brand film for Schweppes, introducing a new signature.

What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected.

With this new editorial line, the Schweppes brand is reasserting its uniqueness, style and position as one the greatest premium brands.

The film starts with a bartender who slides a bottle of Schweppes across the bar to invite a young lady, as an invitation to escape the party she’s at, jump down the rabbit hole and go for an unexpected and crazy night out.

The ad was directed by Michael Gracey, who has just made the feature-length The Greatest Showman with Hugh Jackman and is also well known for Evian’s famous “Roller Babies” (the world record for the most-watched advertisement on YouTube).

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Miller Lite and Jason Witten Surprise Dallas Football Fans with a Beer Delivery



New video from DDB Chicago shows football legend Witten trading in his jersey for a delivery uniform.

Beers are here! To kick off the football season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries at their homes.

“Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.”

DDB Chicago created a video of Witten’s “Beer Delivery” experience for fans that’s now live on YouTube.

“This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.”

Witten surprised three different viewing parties in the Dallas–Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”

Miller Lite is The Only Beer of the Dallas Cowboys, and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, Miller Lite is the perfect beer to enjoy as you watch games on football Sunday.

MILLER LITE “BEER DELIVERY” CREDIT LIST

Miller Coors, Brand Team
Anup Shah, VP Miller Family of Brands
Sheryl Rosa, Activation Marketing Director
Caroline Flood, Associate Marketing Manager
Kirby Nardo, Senior Manager, Marketing Communications

DDB Chicago, Creative Agency
Ari Weiss, Chief Creative Officer, DDB North America
John Maxham, Chief Creative Officer, DDB Chicago
Diane Jackson, Chief Production Officer, DDB Chicago
Myra Nussbuam, SVP Group Creative Director
Nick Stoner, Associate Creative Director
Nick Howard, Associate Creative Director
Jason Cohen, Copywriter
Sarah Berkley, Art Director
Keith Jamerson, Executive Producer
Adam Battista, Sr. Producer
Kiska Howell, SVP Group Account Director
Sara Abadi, Account Director
Katelyn Ledford, Account Supervisor
Katie Sullivan, Account Executive
Patrick O’Rouke, Strategy Director
Darren Allison, Sr. Strategist
Nicholas Papaleo, Senior Sound Designer, DDB Audio
Cameron Aper, Audio Producer, DDB

Olson Engage, PR Agency

Gifted Youth, Production Company
Sergio Cilli, Director
Anthony Ficalora, Executive Producer
Dal Wolf, Managing Director

Optimus, Post Production Company
Mike Berg, Editor
Jenny Schaye, Edit Assistant
Tracy Spera, Executive Producer

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