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‘What Do You Expect?’ New Schweppes Brand Film by BETC Paris



BETC Paris brings out a new brand film for Schweppes, introducing a new signature.

What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected.

With this new editorial line, the Schweppes brand is reasserting its uniqueness, style and position as one the greatest premium brands.

The film starts with a bartender who slides a bottle of Schweppes across the bar to invite a young lady, as an invitation to escape the party she’s at, jump down the rabbit hole and go for an unexpected and crazy night out.

The ad was directed by Michael Gracey, who has just made the feature-length The Greatest Showman with Hugh Jackman and is also well known for Evian’s famous “Roller Babies” (the world record for the most-watched advertisement on YouTube).

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Starkist Launches New Chicken Creations Pouches




After 100 years at sea with its line of tuna and salmon, StarKist and Charlie the Tuna, have come ashore with the launch of the brand’s first-ever line of chicken products. The Chicken Creations line will be backed by a national paid media campaign that includes print, digital media and two television spots.

The campaign, from Harrisburg, Pennsylvania-based food & beverage agency quench(www.quenchagency.com), enlists both Charlie and Candace Cameron Bure, star of "Full House" and "Fuller House.” Bure will help launch the new chicken line-up by positioning the single-serve pouches as a way to fuel her active lifestyle as an actor, director, producer, exercise enthusiast and busy mom.

The TV spot, called “Chicken,” launches July 23 and features Bure backstage on a set reacting to Charlie’s news about the arrival of Chicken Creations.

The appearance by Charlie in the Chicken Creations TV spot is part of recent efforts by quench and StarKist to revitalize the iconic spokestuna, including a 3-D makeover and a more prominent marketing role.

CREDITS

Advertised Brand: StarKist
Execution Title: “Chicken”
Advertising Agency: quench, Harrisburg, PA (USA)

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