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See The Power Of True Friendship In Heineken’s “The Dilemma” via Publicis Italy


Watch as this football fan faces a big dilemma in Heineken's last spot entitled "The Dilemma" via ad agency Publicis Italy. The prank was filmed during a UEFA Champions match between Roma and Real Madrid at Rome's Stadio Olimpico.



Creative Credits:
Ad Agency: Publicis, Italy
Creative Director Western Europe, CEO: Bruno Bertelli
Creative Director Italy: Cristiana Boccassini
Creative Director Milan: Luca Cinquepalmi, Marco Venturelli
Associate Creative Director: Aureliano Fontana, Bruno Vohwinkel, Polina Zabrodskaya
Art Director: Laura Aondio
Copywriter: Francesca Vitello
Strategic Planner Department: Bela Zieman e James Moore
Account Department: Lorenza Montorfano, Giada Salerno, Maria Elena Gaglianese
Executive Producer: Silvia Cattaneo, Giovanni Bedeschi, Federico Salvi
Production Company: Bedeschi
Director: Giovanni Fantoni Modena
DoP: Amilcare Canali
Editor: Fabrizio Squeo
Music: Universal “Fan for life” and Universal “Creative State of Mind”

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