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Home / Reclame / WTFU2012 Samuel L. Jackson Narrates Wake The F**K Up

WTFU2012 Samuel L. Jackson Narrates Wake The F**K Up

Samuel L. Jackson narrates "Wake The F**K Up." It goes like this: a girl realizes her family, who back in 2008 were so involved in political campaigning, seems to have become a bit lazy about the whole thing this year. So Jackson steps in to help her convince these guys to get out and do something. "Sorry my friend, but there's no time to snore. An out-of-touch millionaire has just declared war. On schools, the environment, unions, fair pay. We're all on our own if Romney has his way. And he's against safety nets. If you fall, tough luck. So I strongly suggest that you wake the f*ck up."

Starring: Samuel L. Jackson
Directed by: Boaz Yakin and Kitao Sakurai
Written by: Adam Mansbach
Produced by: Jesse Schiller
Executive Producer: Mik Moore
Project by: Schlep LabsA creative playground unlike any other in American politics, engaging a broad audience in a diversity of production efforts. Through Schlep Labs, we are developing a new grassroots model that will innovate the way political campaigns leverage talents across the creative spectrum. At Schlep Labs, we combine your skills with our experience to shape the outcome of the 2012 presidential election.

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New Holiday Campaign Starring Andy Roddick and Brooklyn Decker

In partnership with its creative agency of record, Red Tettemer O’Connell + Partners, Philly-based premium meats and cheese manufacturer Dietz & Watson has launched a new set of holiday ads featuring real-life couple Brooklyn Decker and Andy Roddick. The ads mark the latest iteration of the brand’s “It’s a Family Thing” campaign, which launched earlier this year.

“Ham for the Holidays” shows Brooklyn snapping a picture of her perfect holiday ham, while “Say Cheese” shows the beloved model and actress preparing a meat and cheese plate. In both spots, she almost knocks the food onto the floor. Luckily, Andy cheekily catches the snacks with his tennis racket in a fun callback to his profession. In addition to “Say Cheese” and “Ham for the Holidays,” the campaign consists of two other 15-second spots that launched on social and digital back in November, which kicked off the holiday-centric creative, and one :30-second TV spot which will run throughout November and December.

A social initiative called Ham-O-Gram also accompanies the spots. Knowing that everyone, Brooklyn included, loves a ham at the holidays, Dietz & Watson has asked its social followers to offer up peoples who might enjoy receiving one. Then, each Friday, three recipients get picked to receive one.

“It’s a Family Thing” – RTO+P’s first national brand campaign for Dietz & Watson – first launched back in May with a series of playful TV spots featuring Brooklyn and Andy in relatable couple situations, like devouring a meat cheese plate during a game night for two and creating the perfection sandwich.

Team Credits
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor, Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executives: Carla Mote, Susan Baraczek, Alex Cabrera
Photographer/Designer: Dominic Episcopo
Production Company: Pretty Bird
Director: Matt Piedmont
Director of Photography: Giles Dunning
Executive Producer: Ali Brown
Line Producer: Carr Donald
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix: Shake
Mixer: Mark Schultz


  1. Following the pattern of a children’s book, Jackson, who also narrates the story, relies on rhymes to tie together his anti-Republican sentiments.

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