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Home / Reclame / WTFU2012 Samuel L. Jackson Narrates Wake The F**K Up

WTFU2012 Samuel L. Jackson Narrates Wake The F**K Up




Samuel L. Jackson narrates "Wake The F**K Up." It goes like this: a girl realizes her family, who back in 2008 were so involved in political campaigning, seems to have become a bit lazy about the whole thing this year. So Jackson steps in to help her convince these guys to get out and do something. "Sorry my friend, but there's no time to snore. An out-of-touch millionaire has just declared war. On schools, the environment, unions, fair pay. We're all on our own if Romney has his way. And he's against safety nets. If you fall, tough luck. So I strongly suggest that you wake the f*ck up."


Credits:
http://WTFU2012.com
Starring: Samuel L. Jackson
Directed by: Boaz Yakin and Kitao Sakurai
Written by: Adam Mansbach
Produced by: Jesse Schiller
Executive Producer: Mik Moore
Project by: Schlep LabsA creative playground unlike any other in American politics, engaging a broad audience in a diversity of production efforts. Through Schlep Labs, we are developing a new grassroots model that will innovate the way political campaigns leverage talents across the creative spectrum. At Schlep Labs, we combine your skills with our experience to shape the outcome of the 2012 presidential election.

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Harry Dean Stanton Remembered in Uncovered Lost Footage

Great Guns pays tribute to the king of character acting with unscreened D&AD-winning Guess TVC footage

Great Guns pays tribute to legendary actor, Harry Dean Stanton, who passed last Saturday, by sharing unscreened footage of the star. Upon hearing the sad news, the production company uncovered a hitherto unscreened five-minute version of the 1996 Guess ‘Cheat’ TVC from their archives.

Starring Stanton, Juliette Lewis, Traci Lords, and Peter Horton, ‘Cheat’ won over 84 global awards, including four D&AD pencils. Stanton flexes his trademark hangdog charm in the spot, playing a private investigator who stops at nothing to trap his prey. Lewis plays his beautiful, Guess-clad decoy.

Refreshing for its time, the 90” version of ‘Cheat’ (written by current CCO of Ogilvy Memac, Paul Shearer, and his then partner Rob Jack) plays out like a sleek, branded content film and is largely credited as being one of the first pieces of ‘advertainment’. When Guess’ ECD and Founder Paul Marciano saw the first cut, he requested that all of the branded product shots be removed, claiming they spoiled the film.

Great Guns’ Owner, Laura Gregory, who was Executive Producer on the spot, remembers working with Director Andy Morahan to track down Stanton at the legendary LA music venue, The Mint. When he heard that Lewis was to the be the Guess girl in the spot, he jumped at the opportunity, saying he’d always wanted to work with the actress.

The previously unseen five-minute version released by Great Guns today, plays out like a short. The offline takes us through the full narrative of the investigation, from Stanton taking the call to Lewis bagging the suspect. Alongside this, Great Guns also uncovered a 15-second teaser film, ‘Sorry’ in which Stanton rehearses the delivery of one word, ‘sorry’, as he drives through LA with the bad news for his client (Lords).

During his six-decade-long career, Stanton collaborated with industry greats such as David Lynch, Ridley Scott, and John Carpenter. His unique talent is immortalised in films such as Cool Hand Luke, Alien, Repo Man, and Pretty in Pink.


Credits
Writers: Paul Shearer and Rob Jack
Director: Andy Morahan
Executive Producer: Laura Gregory
Producer: Clarissa Troop
DOP: Joseph Yacoe
Editor: John Smith
Music: The Blue Hawaiians

3 comments

  1. Following the pattern of a children’s book, Jackson, who also narrates the story, relies on rhymes to tie together his anti-Republican sentiments.

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