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Home / Yoplait Launches New Campaign to Celebrate Mom’s Big Little Wins

Yoplait Launches New Campaign to Celebrate Mom’s Big Little Wins



Yoplait knows parenting is made up of thousands of moments that are successful and stressful, hectic and hilarious, where little by little, moms see their kids growing into kind humans. For Big Little Wins is about celebrating those little moments when kids accomplish great things. Whether its learning to be kind and share with their friends or having the strength and confidence to crush it at Taekwondo practice, Yoplait is here to help moms get more little wins and celebrate those little wins that are so important to her.

For Big Little Wins will launch across a variety of channels including TV, audio, digital, social and customer support next week in tandem with Yoplait’s new drinkable snack variety, Yoplait Smoothies – available in Strawberry, Cookies & Crème and Peach Mango flavors.

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Los York Launches Creative Campaign for Motorola Razr Smartphone



It’s not everyday a company is tasked to help relaunch a product that once defined a generation. In partnership with Motorola, hybrid creative shop Los York took that challenge head-on and is helping redefine the iconic Razr phone, which launched Wednesday November 13. See the campaign here: The Razr has Arrived

Drawing upon the technological marvel, fashion and status symbol that was the original Razr flip-phone, Los York created the new smartphone campaign to tap into the Razr’s original DNA and launch it for today’s consumer. The Razr is a foldable, first-of-its-kind smartphone that collapses to fit comfortably inside any pocket.

Los York developed the 360 campaign delivering films, social, digital, tv, print, billboards, in store and on device (wallpapers, ringtones, start up screens). The agency also provided crucial creative insights for Motorola. Los York treated the Razr as a luxury item and piece of art, letting the device reveal itself without encumbering taglines and copy. The campaign showcases the Razr as a futuristic, high-end fashion accessory that speaks to new industry conversations, such as advancing tech along a utopian or dystopian future. This is highlighted by the elevated aesthetics within the campaign, including ethereal qualities heightened by a mix of sumptuous live action and CG.



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