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Home / Yoplait Launches New Campaign to Celebrate Mom’s Big Little Wins

Yoplait Launches New Campaign to Celebrate Mom’s Big Little Wins



Yoplait knows parenting is made up of thousands of moments that are successful and stressful, hectic and hilarious, where little by little, moms see their kids growing into kind humans. For Big Little Wins is about celebrating those little moments when kids accomplish great things. Whether its learning to be kind and share with their friends or having the strength and confidence to crush it at Taekwondo practice, Yoplait is here to help moms get more little wins and celebrate those little wins that are so important to her.

For Big Little Wins will launch across a variety of channels including TV, audio, digital, social and customer support next week in tandem with Yoplait’s new drinkable snack variety, Yoplait Smoothies – available in Strawberry, Cookies & Crème and Peach Mango flavors.

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Bindery Creates New Campaign for Bombas Starring Dan Marino


NYC-based indie film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino.

The broadcast and digital/social effort touts the DTC brand's super comfortable Merino Wool socks - just in time for football season and colder weather. 

In the :30 spot, titled “Best Damn Merinos,” confusion breaks out in a locker room after a man repeatedly declares that his Bombas Merino Wool socks are so comfortable, they really are “the best damn merinos.” The problem is that everyone thinks he’s referring to Dan Marino. 

The payoff comes at the end of spot when Dan Marino himself appears with a tongue in cheek product plug. “Some might say they’re best damn merinos,” he says. “Not to be confused with me, the best Dan Marino.”

In addition to the :30 spot, the campaign also includes a :60 and two :15’s. 

For every pair of socks it sells, Bombas donates a pair to a homeless shelter - where socks are the #1 most requested item. Bombas recently celebrated its 20 millionth pair donated. 

CREDITS

Client: Bombas
Campaign Title: Best Damn Merinos
Creative/Production/Post: Bindery
Founder: Greg Beauchamp
Executive Producer: Carter Collins
Producer: Drew Toresco
Director: Jeff Chan
Director of Photography: Greg Wilson
Head of Post Production: Jen Gothard
Editor: Matt Dunne
Color: Company 3
Senior Colorist: Tim Masick 
Sound Mix: One Thousand Birds 

Bombas:
Co-Founder, Chief Brand Officer: Randy GoldbergCo-Founder, Creative Director: Aaron WolkCopywriter: Sam BartosVP, Content: Jessica KrantzVP, Partnerships and Communications: Emily Hoffsetter

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