Yoplait Launches New Campaign to Celebrate Mom’s Big Little Wins
Yoplait knows parenting is made up of thousands of moments that are successful and stressful, hectic and hilarious, where little by little, moms see their kids growing into kind humans. For Big Little Wins is about celebrating those little moments when kids accomplish great things. Whether its learning to be kind and share with their friends or having the strength and confidence to crush it at Taekwondo practice, Yoplait is here to help moms get more little wins and celebrate those little wins that are so important to her.
For Big Little Wins will launch across a variety of channels including TV, audio, digital, social and customer support next week in tandem with Yoplait’s new drinkable snack variety, Yoplait Smoothies – available in Strawberry, Cookies & Crème and Peach Mango flavors.